Coffee originally in Ethiopia is a fruit to eat, then in ninth Century, to be dried with hot water drinkable. Then the charm of coffee first in the Middle East spread, finally spread to other parts of the world. By the end of seventeenth Century, cafes are very common throughout Europe.
London Lloyd insurance was originally a cafe, guest is interested in shipping, and finally it developed into the world's largest shipping insurance company. Basically, the guests are called intellectuals, not because they want to go with his face, but because they are philosophers, poets, mathematicians and politicians talk about current events in there.
Modern intellectuals Doug Sal's Cafe is located in Losangeles and Chicago, where the traditional chat follow sedentary. But now it and other professional entrepreneurs have different cafes mission, this mission is to provide the best coffee in the world, to show how beautiful good coffee.
The first wave of coffee evolution is the marketing, packaging and marketing of industrialization, making it easy to get, everyone can afford it.
The next step is that Americans begin to drink espresso, and gradually pay attention to taste.
Then Starbucks let the public know the relatively high levels of coffee. They are a group of young entrepreneurs, think the coffee brought to a higher level than before, more manual techniques, more effort, more quality and delicacy, this is the third wave.
When someone gives you a glass of vintage wine, brewed beer or Malt Whisky, they are worthy of respect. one way valve think that we should put the coffee to such a level.