30 Sep 2017
In recent years, China's coffee beans purchase costs than the previous one-fourth. In China, want to open a cafe, in addition to face the rising costs, but also need to rely on transformation and upgrading to survive.
The data show that there are about 6 thousand coffee shops in Shanghai. Last year increased by 800. There are dealer sources, in fact, the new cafes have about 1,200, but many are due to rental costs and collapse. Especially now, in the main Korean star cafe after the low tide, the high royalties and decorations, shop rent costs let many stores began to retreat.
Cafe want to survive in such a brutal competition, need to understand the mainstream of the coffee market. Today, in addition to individual coffee lovers more concerned about the coffee beans, most people cannot drink the difference. Now the mainstream of China's coffee market is petty bourgeoisie and face value. Many young people come in, and began to self-timer, if the shop does not look good, no guests. In addition, coffee in China is not a necessity, so to combine activities, continue to introduce a new menu in order to retain customers.
one way degassing valve thinks that entrepreneurship is not so simple, in addition to their products better, but also to continue to introduce new. If in Shanghai, want to get a seat in the store 6 stores, then the need to fight is the value, not coffee.
Originally published 30 Sep 2017, updated 30 Sep 2017.
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