one way valve has deemed that conscientious work can work out the good product, but for people who drink coffee and tea, this idea is gradually being challenged and slowly changing.
Anyone who has ever waited for a barista to make pour-over coffee is well aware that the time of coffee making and the quality of coffee produced. No matter the coffee or the tea, they have apparent relativities. In theory, the long time of coffee making, the best quality of coffee produced, and much more enjoyment of drinking experience. But if the coffee presents in a convenient and efficient manner instead of pour-over technology, does the complementary concepts of the time and quality also established? In the third wave era of specialty coffee, a group of young start-up brands revolution is quietly, trying to break new ground with a series of high-end flexible instant drink products in today's coffee and tea market.
From outdoors to the cup, instant coffee is an outdated product for mainstream consumers in 2017. After all, there is a Starbucks in every corner of the street, and everyone's mouth is talking about pour-over coffee. And who need to use this freeze dried coffee crystals to brew a cup of hard coffee? Unexpectedly, the answer turned out to be that many people still have demand for instant coffee.
According to a report by IMARC Group, a market research company, the global instant coffee market has grown at a CAGR base on 3.6% since 2009 and has reached a figure of 9.9 billion U.S. dollars in 2016.
One way valve believes that drinking coffee should be like tasting wine, first smell the aroma, and then try a small bite, that you can taste the essence of it.